Social theories explain how our understanding of the world is formed by a structure of language that works with seemingly exclusive sets like good/evil, right / left, white/black, man/woman or nature/culture. The digital world is built entirely on the duality of 1/0. Habitable aims to create apps that analyze and learn user preferences, so as a guiding principle of their identity we designed a never-ending game of binaries, either in the form of images or words in custom typeface Matter HBTBL.